What’s in "the" name?
The term “Cashcow” is a metaphor for a "dairy cow" which is used on farms to produce milk, offering a steady stream of income with little maintenance. It is one of the four categories (quadrants) in the BCG matrix that represents a product, product line, or company with a large market share within a mature industry. In a similar spirit, we strive to turn our clients into a “Cashcow” by providing them the requisite financial expertise.
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